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Amazon to Launch Thinner, Sharper Kindle to Compete with iPad

Facing increasing pressure from Apple’s red-hot iPad, Amazon intends to fight back with a thinner, sharper and more responsive Kindle that will be introduced later this year.

According to Bloomberg, Amazon will introduce a new version of its popular e-reader in August. It will boast a thinner build, sharper contrast, and faster page-turning. However, it will not be a touchscreen device, nor will it boast color.

Apple is gunning directly for Amazon’s e-book business with its iBooks store, which publishers have embraced as an alternative to Amazon’s long-standing dominance in the e-book space.

The iPad’s multitude of uses and starting price point of $499 are a threat to the Kindle, although the iPad’s LED screen isn’t as well suited as the Kindle for extended reading. The Kindle utilizes black-and-white e-ink technology to make reading on the device less strenuous on the eyes.

While the upgrade should help Kindle stay relevant, we’re likely to see color and a touchscreen on Amazon’s e-reader device at some point. In February, the company acquired Touchco, a startup specializing in color touchscreen technology. It’s going to be some time though until Amazon is satisfied with a touchscreen interface that is also easy on the eyes.


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Tags: amazon, apple, ipad, Kindle

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31 Responses to “Amazon to Launch Thinner, Sharper Kindle to Compete with iPad”

  1. abercrombie uk says:

    Amazon.google.ms…Apple is besieged on all sides

  2. Darryl says:

    as far as I'm concerned the Kindle and iPad are not even in the same league or category, just my opinion

  3. Darryl says:

    as far as I'm concerned the Kindle and iPad are not even in the same league or category, just my opinion

  4. links for 2010-05-29 | Perspiration Journal says:

    [...] Amazon to Launch Thinner, Sharper Kindle to Compete with iPad I still prefer the Kindle if you are interested in actually reading. (tags: technology, books, Reading) [...]

  5. Amazon planea lanzar un Kindle mas delgado para competir con el iPad says:

    [...] Via | Mashable [...]

  6. Andre Siregar says:

    Yes it's a competition, in a sense that bicycles compete with automobiles for transportation. The Kindle is a powerful product for what it does. There is still a market for single-purpose devices. People still buy calculators, don't they? Amazon just needs to make Kindle's price sensible.

  7. Andre Siregar says:

    Yes it's a competition, in a sense that bicycles compete with automobiles for transportation. The Kindle is a powerful product for what it does. There is still a market for single-purpose devices. People still buy calculators, don't they? Amazon just needs to make Kindle's price sensible.

  8. dbalieiro says:

    You should wait for the OLPC tablet, die Kindle hardware, please!! #lol

  9. dbalieiro says:

    You should wait for the OLPC tablet, die Kindle hardware, please!! #lol

  10. dbalieiro says:

    You should wait for the OLPC tablet, die Kindle hardware, please!! #lol

  11. Alex Huggett says:

    The stupid thing is, they don't need to compete. Amazon is in the book business. Amazon should focus on getting it's excellent app on as many devices as it can. I just don't want a Kindle, but I do like the Kindle reader on my iPhone. They have to compete with iBooks, not iPad.

  12. Alex Huggett says:

    The stupid thing is, they don't need to compete. Amazon is in the book business. Amazon should focus on getting it's excellent app on as many devices as it can. I just don't want a Kindle, but I do like the Kindle reader on my iPhone. They have to compete with iBooks, not iPad.

  13. Mark Lee says:

    “Sharper” as in capable of cutting your wrists?

  14. Mark Lee says:

    “Sharper” as in capable of cutting your wrists?

  15. Mark Lee says:

    “Sharper” as in capable of cutting your wrists?

  16. Deedubau says:

    This is why I still want to buy books from the Kindle store, but I'm expecting those prices to increase soon :(

  17. Deedubau says:

    This is why I still want to buy books from the Kindle store, but I'm expecting those prices to increase soon :(

  18. wilfink says:

    You say “no color,” but why the hell would anyone willingly trade e-ink for an LCD? An iPad is unreadable in direct sunlight; I can take my Kindle to the park or an outdoor coffee shop or the beach.

  19. wilfink says:

    You say “no color,” but why the hell would anyone willingly trade e-ink for an LCD? An iPad is unreadable in direct sunlight; I can take my Kindle to the park or an outdoor coffee shop or the beach.

  20. wilfink says:

    You say “no color,” but why the hell would anyone willingly trade e-ink for an LCD? An iPad is unreadable in direct sunlight; I can take my Kindle to the park or an outdoor coffee shop or the beach.

  21. Kirsty Taylor says:

    At least I can buy new books on my Kindle here in Australia. Can't buy new books through the iBooks store yet, only Project Gutenburg books.

  22. Kirsty Taylor says:

    At least I can buy new books on my Kindle here in Australia. Can't buy new books through the iBooks store yet, only Project Gutenburg books.

  23. Kirsty Taylor says:

    At least I can buy new books on my Kindle here in Australia. Can't buy new books through the iBooks store yet, only Project Gutenburg books.

  24. Kirsty Taylor says:

    At least I can buy new books on my Kindle here in Australia. Can't buy new books through the iBooks store yet, only Project Gutenburg books.

  25. YigPoo says:

    Hmm, no color, not back lit, you need a reading light at night to use it, might as well just read the book!

  26. YigPoo says:

    Hmm, no color, not back lit, you need a reading light at night to use it, might as well just read the book!

  27. YigPoo says:

    Hmm, no color, not back lit, you need a reading light at night to use it, might as well just read the book!

  28. Bombcode says:

    The Kindle app has the best prices, and the Kindle will still be an e-Reader. This title makes no sense, engadget reported that Amazon isn't in rush for a color display. So whats this competing your are referring to?

    Because from a consumer perspective the Kindle offers more books and a lower price, which is a win.

  29. Bombcode says:

    The Kindle app has the best prices, and the Kindle will still be an e-Reader. This title makes no sense, engadget reported that Amazon isn't in rush for a color display. So whats this competing your are referring to?

    Because from a consumer perspective the Kindle offers more books and a lower price, which is a win.

  30. Bombcode says:

    The Kindle app has the best prices, and the Kindle will still be an e-Reader. This title makes no sense, engadget reported that Amazon isn't in rush for a color display. So whats this competing your are referring to?

    Because from a consumer perspective the Kindle offers more books and a lower price, which is a win.

  31. Keep posting stuff like this i really like it

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